BAFU MARKETING ESSENTIALS

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BAFU'S FIRST MARKETING ESSENTIAL: NEED-DRIVEN

The first Internet Marketing or Marketing Essential at BAFU is a vibrant force in all marketing endeavors. At BAFU USA, all the Charter Members and Executive Directors learn to identify the NEED and fill it instead of getting the product and sell it. There lies the great difference between marketing and selling. On the average, people tend to look down at a salesman, not because he is a bad guy, but because most people view a salesman as a pushy person to make them buy whatever he has.

TIP #1: THE FIRST MARKETING ESSENTIAL is your point of differentiation which is THE POINT OF NEED. At BAFU, we promote the NEEED-DRIVEN approach to marketing. Such approach builds friendships, business relationships and membership around a good cause. That is why BAFU exists with a passion for job creation. There is a need and we set out to fill it. Our belief is this need will exist as long as America exists. The need for employment, the need to create jobs.

TIP #2: NEEDS are great Traffic and Audience-Builders since a need is a key motivator in a prospect's heart and mind. Use the need as your compass and you will make a lasting impact on everyone you contact.

TIP #3: With the NEEDS properly identified, you have the most powerful tool in the world to develop a product or a service to meet it, to create a niche and build a following behind you for years to come as long as the needs last. There lies the secret of your marketing efforts. There lies the power of your business. There lies your financial gains.

BAFU'S SECOND MARKETING ESSENTIALS: NICHE FOCUSED

The second Internet Marketing or Marketing essential is a logical link in the chain of successful marketing. Upon identifying the needs effectively, the expert marketer proceeds with the next tool which is, by no means, lest important than the first. That tool is well-known by successful people around the globe. It is to create a NICHE.

TIP #1: A NICHE can be a group of products or a series of services in alignment with each other and forming synergies of attraction. Since they are grouped together, there is power

TIP #2: A NICHE is a great approach to quality packaging in marketing to help your prospects narrow down their search on the Web or in your Store.

TIP #3: A NICHE is a point of authority and expertise in Marketing since it creates a path for customers to travel toward you, the expert marketer. A NICHE can make you a public speaker or your Website can become a Search Engine for that particular need. Our corporate world tends to gravitate toward companies that have a certain expertise in a specific area. The NICHE helps you to create that expert image while sharpening your quality saw for the cutting edge marketing you seek.

BAFU'S THIRD MARKETING ESSENTIAL: AUDIENCE-BUILDING

The third Internet Marketing Essential or Marketing essential is another logical tool all marketing experts should have in their tool box. And that is, AUDIENCE-BUILDING. To build an audience is not only good business now but it is good business for years to come and a great way to fertilize relationship. Without an audience, a preacher will not have a church, without an audience the President would talk to nobody, without an audience the club will lack membership, without an audience, your community would be devoid of neighbors. An audience is the most powerful tool in developing a successful business for years to come and never lack orders, customers and clients.

TIP #1: An AUDIENCE will give you the impetus, the drive and the desire to get up every day and meet their need while getting paid in the process. When your audience begins to call and e-mail you everyday, you will realize that your business is here to stay.

TIP #2: Become an Audience-Builder by collecting information about needs, by creating niches and keeping good track of contacts. Pay attention to this tip and watch your business grow over the years on solid ground. I learned a long time ago, "well-fed sheep don't go astray." Take care of your AUDIENCE, your followers and your members and they will take care of you and the rest of your business.

TIP #3: Create interactions within your followers, in your Audience and stir a conversation among them. By doing this, you create an interactive component for years to come and others will become part of that greater AUDIENCE we call a Social Network. More will be said later about the Social Network and its phenomenal explosion on the WEB.

BAFU'S MARKETING END RESULT:

CONVERSION OUTCOME

The end result of BAFU's Internet Marketing is to lead the prospect to becoming a customer. The three essentials above are designed to do just that. At the end of the day, it will be a futile effort if we do not lead the prospect or move that prospect from being a prospect to becoming a customer, a user of our products or services and let me add here and with great emphasis, a REPEATED USER of all you do that meet their needs. This CONVERSION OUTCOME is the culminating point of Internet Marketing and Marketing in general. It is even greater than all the previous logical tools mentioned above. It is where all the tools find their value, importance, and efficiency. It is the very purpose of Internet marketing or Marketing in general. BAFU believes that CONVERSION is the compass of Marketing and this is what we strive to do with our need-driven, Niche-focused, Audience-building tools in our toolbox. This is the climactic moment for which the expert marketer works and BAFU says, "Never Forget It." A CONVERSION-LED marketing system brings results and not a whole lot of talking.

TIP #1: Make OUTCOME the compass of your Internet Marketing. Without an eye on the outcome, the marketer becomes no more than a sales person seeking to trap a prey with a sales script instead of identifying the prospect's needs. Without the outcome in mind, our topics of discussion becomes irrelevant and detached from the current reality of the prospects.

TIP #2: The OUTCOME based on the three essentials brings delight beyond satisfaction to the prospects and to the expert marketer. So, you want to do something fun? drive your prospects to the OUTCOME, convert them into customers, users of your products and services and you are a happy person. You have done something good for the customer and you have built your confidence level by one more notch.

TIP #3: Remember that the OUTCOME will depend on the efficiency of your tools and your effectiveness as an expert marketer. Be mindful of this CONVERSION process which must be both psychological and relevant. When the outcome is a reality, you will experience the JOY OF MARKETING as people will beat a path to your doorstep every morning to get what you have.

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